MBA in Product Management

Featured Online MBA Programs in Product Management

While the University of North Carolina, Kenan-Flagler Business School online MBA doesn’t offer a specific product management concentration, they offer one in marketing that can help prepare students for a career in this field.

As part of this concentration, students will learn to identify consumer purchasing patterns and behavioral trends. With this information, they can develop new technologies and tools to reach potential customers. They will also learn how to analyze data to develop comprehensive marketing strategies.

Required Classes that will help prepare graduates for a career in product management include brand management, market research, product marketing, and sales. As with many MBA programs, admission to this one is highly competitive. To be considered for admission, students must provide official GMAT or GRE test scores, two essays, two letters of recommendation, official transcripts, and an up-to-date resume. International applicants must demonstrate English proficiency through a TOEFL, IELTS, or PTE academic exam.

Innovation is at the center of the online MBA at the University of California Davis Graduate School of Management. This program has nine concentrations, including one in product management. All students must complete core courses and financial accounting, group dynamics, organizational strategy, data analysis, and marketing management.

Two in-person residencies are included in this program to help online students experience some of the same benefits that on-campus students may have. These residencies are held at technology hubs in Silicon Valley and beyond.

This is a competitive program that has high admission standards. This program is looking for motivated professionals who are looking for a challenge. Requirements to be considered for admission include either GRE or GMAT test scores, official transcripts, at least 2 years of professional work experience, two letters of recommendation, and three essays.

Worcester Polytechnic Institute Is a private research university with an online MBA program. As part of this degree, students can choose to complete a Specialty Series on several topics, including one in brand, products, and consumers. Classes in this Specialty Series include brand and product management, digital marketing, and consumer behavior and analytics. There are over 50 elective classes students can choose from to further specialize in this field.

The project-based curriculum model in this program prepares graduates for real-world work by mimicking what they may expect from future employers. The capstone project that must be completed at the end of this program will provide students with strong portfolio work they can use when applying for jobs.

Regent University’s School of Business and Leadership online MBA in product management students will learn to develop and grow new products. Students will learn to think strategically about products from a customer’s perspective to be relevant in a global marketplace and help companies achieve financial success. This degree is taught from a Christian worldview and has a base MBA curriculum with targeted product management courses.

As part of this program, students will gain skills that include prototyping, understanding consumer behavior, planning campaigns, marketing, and raising capital. At the end of this program, students will participate in the Shark Tank-style presentation where they will bring their new product, service, or idea to a panel of judges. Product design-specific courses that all students must take include prototyping methods, new product development, and design strategy.

At Lasell University Longe School of Business, students can earn an MBA with a concentration in product management for Footwear and apparel. This online degree has a highly interactive format that will help connect students to the fashion industry while acquiring the skills necessary to excel in this field.

The capstone project at the end of the program will help students gain professional experience through an internship with an apparel or footwear partner. Many of the assignments in this program are project-based, allowing students to develop a portfolio while still completing their studies.

In total, students must complete 42 credits to learn this degree. There are ten core MBA courses, and an additional three courses are footwear- and apparel-specific classes. To be considered for admission to this program, students must already hold a bachelor’s degree from an accredited institution. GRE or GMAT scores are not required. Admissions are offered on a rolling basis with September, October, January, March, May, and July start dates.

While the University of North Alabama College of Business and Technology does not have a product management-specific concentration, they offer students the ability to choose their own path for their online MBA program. Students can choose any three elective classes in Leo of a concentration to create their own MBA degree. They must complete the 25-credit MBA core classes in addition to these electives.

To be considered for admission to this program, students must submit an online application and provide their official transcripts from their undergraduate degrees. Currently, GMAT scores are waived for all students with an undergraduate GPA of 2.5 or higher, or three years of professional or entrepreneurial work experience.